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The Story Behind the Huna Name


Every adventure leaves you with a story. For Jessie and Andrew, their travels in New Zealand helped inspire the name of The Huna.

Inspired by travel

With a shared love of skiing, fly fishing, and exploring new places, Jessie and Andrew wanted a name that reflected the experiences behind their brand. Their time in New Zealand and their interest in Māori language and culture became part of that story.

Why “Huna”?

In te reo Māori, “huna” means to conceal or hide. The connection felt fitting for a bandana ski mask designed to cover the face during winter adventures.

What began as a name used between them became the name they chose as their products developed.

A name with a story

The Huna name carries a personal connection to their travels and an appreciation for the place and language that inspired it.

From snowy slopes to the next adventure, thank you for being part of the Huna story.

Explore our ski masks and helmet hoodies at TheHuna.com


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