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How The Huna came about.....

Skiing and snowboarding have always been a big part of the family. From growing up as kids to having kids, each snowfall we will race to the mountain.  For us, there is nothing more exhilarating than speeding down the slopes, wind and snow blasting you down the hill. 

Though with winter sports comes the equipment, which are often none too comfortable. Jessie, creator of The Huna, noticed that her husband Andrew and his daughters, Mykal and me (JJ), stopped wearing our neck warmers. Having background in cosmetology, she worried that our faces would get sun and wind burnt, especially after working with various clients who have dealt consequences. When she asked us why we stopped wearing our neck warmers, we said that our neck warmers cling to our face and neck too tight, and for us girls, made it hard to deal with our hair that always seemed to end up in a rat’s nest at the end of a day of skiing.

With a desire to solve these issues, Jessie sat down at the sewing table and began to work. The first products were Velcro ski bandanas made of craft store blanket fabrics, and immediately were a hit with the family. With time they began to evolve, becoming water resistant, thinner and more convenient, and soon she landed on what we now call The Huna: lightweight, breathable, and warm. Everyone was so impressed there wasn’t a day that we would go without our Huna’s. After a while we decided it was time to share with the rest of the winter sport world a product that revolutionizes face protection while staying easy and convenient. 

So, why the Huna? It’s different than any other ski mask offered, for instead of wrapping around the entire neck, it simply sticks on to the sides of the helmet. It still has much progress to be made, but as a new product in the winter sport niche it has already shown to be unique and hopes to benefit skiiers and boarders everywhere.


  • J.J.M.

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